Barring the unforeseen we’ll close the sale of our house on August 27. When we sold our first house 14 years ago we used a realtor. This time around we used the web. Here were the three pillars of our online marketing strategy:
A website. I made it with WordPress and packed it with lots of information. In addition to photos, I included floor plans (made by an architect who considered buying the house for himself), an article about our European wood boiler, a page about the historic flag that belongs to our house, and a page about the neighborhood.
Zillow. It’s a great marketing tool, but also a great research tool. I was able to compare our listing to other listings, then tweak ours to differentiate it in the best possible ways. And when I wondered, for example, how significant a factor our barn might be, I was able to search Zillow to find out. Of 150 homes for sale in Keene, only 5 included the word “barn” in their descriptions.
Facebook. We’re moving from a big house to an apartment, so a lot of stuff has to go. Luann organized a series of in-home sales for which she staged the living room, the dining room, and an upstairs bedroom. She artfully arranged and decorated these rooms and put a price tag on everything in them. Facebook was the bast way to advertise these sales. And of course everyone who came got a tour of the house.
The in-house sales began in the spring. On June 25 we listed on Zillow. On July 26 we got an offer that we wound up accepting. There are too many variables in this equation to draw sweeping conclusions. And too few data points: we’ve only owned two homes. But for me the biggest difference between a realtor sale and an owner sale is that realtors don’t want you around for showings. This now seems crazy to me. We love our home, we’re proud to show it, you can’t outsource that love and pride.