I wasn’t going to post this humorous anecdote but Mike Caulfield reminded me that it’s too funny not to share. After musing about a subscription service for running shoes, I walked in my local store, bought a new pair, and invited them to notify me in three months. Hilarity ensued.
He: We’re not really set up to do that.
Me: You could email me.
He: Yeah, but then we’d have to keep some kind of customer database on the computer.
Oh, right. Having a database of customers who’ve invited you to contact them on a regular basis … that’d suck, wouldn’t it?