Phil de Vellis begins and ends his 15 minutes of fame with this remark:
This ad was not the first citizen ad, and it will not be the last. The game has changed.
Yeah, but that’s not the game-changing behavior I’m looking for. This is just an attack ad produced by a citizen rather than by an ad agency, not an ironic deconstruction of attack ads. Even if it were, that would be helpful only in small doses.
The game-changing behavior I am looking for is something completely different. As I suggested here, we’re now in a position to slice and dice what politicians and pro pundits say, by candidate and by issue, across venues, recombine that material to support a whole new level of scrutiny and analysis.
It’s doable but, admittedly, not an easy thing to incent or coordinate. So how about this. Along with the opt-in $3 Presidential Campaign Fund, let’s have an opt-in $3 Citizen Media Fund. Use the proceeds to collect raw video footage of candidates, and create Mechanical Turk HITs (human intelligence tasks) to parcel out the editing and tagging. If there’s money left over, apply the same treatment to all of the ads.