Last week Kim Cameron wrote about a problem at Flickr that resulted in wrong photos being displayed. Flickr’s acknowledgement and explanation of the problem earned this commendation from Axel Eble, which Kim cited:
Folks, this is one of the best pieces of crisis management I have ever seen! It states the problem; it states the solution; it takes the blame where necessary and it gives a promise to the future. Now, if we could set this as mandatory teaching for all companies worldwide I would feel so much better. [The Quiet Earth]
Kim went on to note that while this new transparency is a great thing, it’s not enough to be transparent, you must also be competent. And he borrowed this wonderful phrase from Don Tapscott: “If you are going to be naked, you had better be buff.”
Yesterday my DNS provider, GoDaddy, had a bad buffness day. My site was offline for hours, during which time the blogosphere speculated wildly about problems related to Daylight Saving Time. GoDaddy had nothing to say about it when I checked yesterday, and has nothing now, though it seems that at some point a note about technical difficulties was posted.
Scanning the commentary on various sites yesterday yielded no conclusion. The outage either was, or wasn’t, a denial of service attack unrelated to DST. I never knew which, yesterday, and I still don’t today.
The corollary to “If you are going to be naked, you had better be buff” is clearly not “On a bad buffness day, cover up.”