My plumber’s last name is Thieme. I was just looking up his phone number, and got distracted when I realized that the people search in Live Bing does a fair job of visualizing the geographic distribution of surnames. If you do a people search for Thieme, New Hampshire, and start panning around at county and state resolutions, you can see where Thiemes have clustered and where they haven’t.

As I was doing this, I suddenly realized: Why don’t maps offer named zoom levels? If you want to pan across the country at state or county resolution, it requires an enormous amount of continuous zooming in and out. Of course the sizes of states and counties vary as you move across the country. But that’s the whole point. Computers can do the math and automate those adjustments.

What prompted this thought was the newly-redesigned Oakland Crimespotting, which features a nifty new widget for selecting times of day. Stamen Designs’ Eric Rodenbeck, whom I recently interviewed, calls it the time pie. It’s fun to spin your way through the hours, making contiguous or discontiguous selections. But what’s really useful are the named slices: light, dark, commute, nightlife, day, night, swing shift. As Stamen’s blog notes:

The last time slices (day, night and swing) are the ways that the police view this information, and one thing we hope will come from the project is a better understanding of how the police view their data as it’s collected.

Nice!

What you may not notice, as you navigate the new interface, is that every adjustment is reflected in an exquisitely detailed URL. It’s not obvious because the URLs are really long, and the changes happen outside the visible part of the browser’s location window. But watch:

Default: http://oakland.crimespotting.org/map/#dtend=2009-06-04T20:35:28-07:00&lat=37.806&types=AA,Mu,Ro,SA,DP,Na,Al,Pr,Th,VT,Va,Bu,Ar&lon=-122.270&hours=16-23&zoom=14&dtstart=2009-05-28T20:35:28-07:00

Hide all crime types: http://oakland.crimespotting.org/map/#dtend=2009-06-04T23:59:59-07:00&lat=37.806&types=&lon=-122.270&hours=0-23&zoom=14&dtstart=2009-05-28T23:59:59-07:00

Show all and extend dates to max range: http://oakland.crimespotting.org/map/#dtend=2009-06-04T23:59:59-07:00&lat=37.806&types=AA,Mu,Ro,SA,DP,Na,Al,Pr,Th,VT,Va,Bu,Ar&lon=-122.270&hours=0-23&zoom=14&dtstart=2009-05-08T00:00:00-07:00

Narcotics only: http://oakland.crimespotting.org/map/#dtend=2009-06-04T23:59:59-07:00&lat=37.806&types=Na&lon=-122.270&hours=0-23&zoom=14&dtstart=2009-05-08T00:00:00-07:00

Nighttime narcotics: http://oakland.crimespotting.org/map/#dtend=2009-06-04T23:59:59-07:00&lat=37.806&types=Na&lon=-122.270&hours=16-23&zoom=14&dtstart=2009-05-08T00:00:00-07:00

Wee hours narcotics: http://oakland.crimespotting.org/map/#dtend=2009-06-04T23:59:59-07:00&lat=37.806&types=Na&lon=-122.270&hours=1-4&zoom=14&dtstart=2009-05-08T00:00:00-07:00

As noted on the Stamen blog, this means that:

It’s now possible to navigate and link to recent newsworthy events like the assassination of journalist Chauncey Bailey, the Oscar Grant riots from January 2009, and the Lovelle Mixon incident from this past March.

The Stamen crew is renowned for brilliance, and rightly so. But the principles at work here — thoughtful naming, granular linking — are ones that we all can and should practice, in the many small ways that we can as we explore and co-create the infosphere.