Tim Bray wants to know if/why spock.com matters. Here’s why I think it does. At some point, people are going to throw up their hands in disgust when invited to sign up for yet another service in order to assert or defend their online identities. So, for example, Spock thinks that Jon Udell is the inspector general at the Department of Justice, based on these two blog postings of mine. In fact, that person (whom I will not name here in order to avert yet more identity confusion1) is represented thusly in Spock.

I have no interest whatsoever in setting Spock straight about these facts, because I know that effort won’t carry over to ZoomInfo or to anywhere else.

I have a huge interest in establishing a presence, anchored somewhere in the emerging identity metasystem, to which I can refer Spock and ZoomInfo and other services. If Spock inspires other folks to appreciate why they might want to establish such presences for themselves, that’d be great. And based on some of the reactions I’m seeing, perhaps Spock will help us get there.

Isn’t it delightful, by the way, that both of these books exist?

I am Spock / I am not Spock


1 Of course, by writing the phrase “Jon Udell is the inspector general” I am probably ensuring that it will show up here.