Mike Champion raises an interesting point that applies to Microsoft but also more broadly:
The culture at MS is very F2F-oriented…if you’re out of sight, you have to work hard not to be out of mind.
But then he adds:
Geographic distance will help keep you from getting sucked into the groupthink of whatever group you’re in. Microsoft collectively needs to be constantly reminded what the world looks like to people whose view isn’t fogged up by our typical drizzle or distracted by the scenery on the sunny days.
We’re entering an era in which our personal, social, and professional lives are increasingly network-mediated. Trust-at-a-distance is a new possibility, with economic ramifications that everyone from Yochai Benkler to Jim Russell is trying to figure out. As someone who’s worked remotely for 8 years, and is about to work remotely for a company with relatively few remote employees, this question is extremely interesting to me.
On the one hand, I’ve learned that I can accomplish a lot because I spend an abormal percentage of my waking hours in flow rather than in meetings. I’ve also learned that network-mediated interactions can be more productive than F2F interactions. Consider my August screencast with Jim Hugunin, or my May screencast with Anders Hejlsberg, or indeed any of the other screencasts in that series. They’re all scheduled events, mediated by telephone and screensharing. I can’t see how physical colocation would improve them.
On the other hand, there’s the “watercooler” effect: being in a place, you see and hear and smell things that aren’t otherwise transmitted through the network. I have no doubt whatsoever that shared physical space matters in ways we can’t begin to describe or understand.
But as collaboration in shared virtual space takes its rightful place alongside collaboration in shared physical space, shouldn’t a company whose products are key enablers of virtual collaboration be eating its own dogfood?
Of course things are never as black-and-white as they appear. So I’m going to bookmark this posting and return to it in six months. Hopefully by then I’ll know more about the value of being here and of being there.