Comments on: High-tech PR in the age of blogs, part 4 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/ Strategies for Internet citizens Sat, 13 Mar 2010 15:33:03 +0000 http://wordpress.com/ hourly 1 By: Varsha Gupta http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-127215 Varsha Gupta Mon, 06 Apr 2009 07:35:30 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-127215 it is best article. thanks for this information. it is best article. thanks for this information.

]]> By: David http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-104177 David Wed, 12 Dec 2007 11:24:21 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-104177 It is a good article which provides lots of knowladge. It is a good article which provides lots of knowladge.

]]> By: Blogs and marketing « ThinkTone http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-632 Blogs and marketing « ThinkTone Mon, 12 Feb 2007 02:22:54 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-632 [...] Udell at Microsoft comments on his discussion with Marty Collins, also of [...] [...] Udell at Microsoft comments on his discussion with Marty Collins, also of [...]

]]> By: Marty Collins http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-518 Marty Collins Tue, 06 Feb 2007 05:26:40 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-518 It's interesting to see people's response to my thoughts on influencer blogging. Technology options are getting much better and there are options available to monitor the blog discussions that are quite scalable. You teach the technology tool to search for content relevant to your audience needs. As Jon mentioned, I'm using Visible Technologies. Staying customer centric is the key. I always ask myself, how does this benefit my customer? Am I relevant? If so it's the right thing. If not, it's spam. It’s interesting to see people’s response to my thoughts on influencer blogging. Technology options are getting much better and there are options available to monitor the blog discussions that are quite scalable. You teach the technology tool to search for content relevant to your audience needs. As Jon mentioned, I’m using Visible Technologies. Staying customer centric is the key. I always ask myself, how does this benefit my customer? Am I relevant? If so it’s the right thing. If not, it’s spam.

]]> By: Clip(s) of the Week » Blog Archive » Week 4 answer http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-489 Clip(s) of the Week » Blog Archive » Week 4 answer Sun, 04 Feb 2007 15:25:09 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-489 [...] Jon Udell talks with Marty Collins, a marketer in Microsoft’s architecture group, about a way that PR types might bring value to the conversation in the blogosphere: by helping work narrators become better communicators. [...] [...] Jon Udell talks with Marty Collins, a marketer in Microsoft’s architecture group, about a way that PR types might bring value to the conversation in the blogosphere: by helping work narrators become better communicators. [...]

]]> By: Steven’s Notebook » Blog Archive » Knowledge, Marketing and Blogs, Oh My http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-477 Steven’s Notebook » Blog Archive » Knowledge, Marketing and Blogs, Oh My Sat, 03 Feb 2007 04:54:46 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-477 [...] things have been bouncing around my mind recently. Jon Udell and Marty Collins were just discussing the relationship between blogs and technical marketing, and in there they talk about giving away knowledge to inform customers and help them use products [...] [...] things have been bouncing around my mind recently. Jon Udell and Marty Collins were just discussing the relationship between blogs and technical marketing, and in there they talk about giving away knowledge to inform customers and help them use products [...]

]]> By: Steven Vore http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-471 Steven Vore Fri, 02 Feb 2007 22:28:37 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-471 The customer support scenario is exactly what I used to do - not suprisingly when I was working for DEC in the customer support organization - via Usenet News, and did the same sort of thing as time went on as I "stumbled across" people who'd posted problems on their blogs. As CH notes, the difficulty is the scope - with usenet at least people who had problems or questions had an idea where they could post them and be seen. It might be nice for the support folks to be able to scour the whole 'net every day and hope that they might find problems to solve, but I don't expect it to happen anytime soon. Perhaps if the customers who were having trouble knew to not only post the problem to their blog but also then tag the post for support to find them via del.icio.us... The customer support scenario is exactly what I used to do – not suprisingly when I was working for DEC in the customer support organization – via Usenet News, and did the same sort of thing as time went on as I “stumbled across” people who’d posted problems on their blogs.

As CH notes, the difficulty is the scope – with usenet at least people who had problems or questions had an idea where they could post them and be seen. It might be nice for the support folks to be able to scour the whole ‘net every day and hope that they might find problems to solve, but I don’t expect it to happen anytime soon. Perhaps if the customers who were having trouble knew to not only post the problem to their blog but also then tag the post for support to find them via del.icio.us…

]]> By: Power Tools != Empowered Customers « Share Tactics http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-459 Power Tools != Empowered Customers « Share Tactics Thu, 01 Feb 2007 21:41:52 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-459 [...] that blames its tools, or plans on relying on new tools, to bring about fundamental change. Jon Udell poses a “What if?” regarding the notion that our personal blogs could one day serve as effective beacons for [...] [...] that blames its tools, or plans on relying on new tools, to bring about fundamental change. Jon Udell poses a “What if?” regarding the notion that our personal blogs could one day serve as effective beacons for [...]

]]> By: CH http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-457 CH Thu, 01 Feb 2007 21:03:41 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-457 "What if any blogger could simply mention a problem with a Dell computer, and have a Dell support person notice and chime in right there on the blog with a solution?" The rate of signal-to-noise of such an approach would make it impractical. You probably heard of the guy who called the PC tech support to complain that its PC's coffee tray (actually the CD tray) has broken, imagine this happening on a few hundred blogs. Another reason for which this approach is impractical is the fact that interpreting the content from blogs is, for the time being, a task performed by humans, therefore an expensive task. You cannot monitor all the blogs on the web for Dell problems, the cost is prohibitive. The fact that Dave Winer got some attention from Dell would probably mean that he is, to a certain extent, a valid media channel that gets monitored by their marketing deparment (just like ZDNet, PC Magazine, etc... are monitored). “What if any blogger could simply mention a problem with a Dell computer, and have a Dell support person notice and chime in right there on the blog with a solution?”
The rate of signal-to-noise of such an approach would make it impractical. You probably heard of the guy who called the PC tech support to complain that its PC’s coffee tray (actually the CD tray) has broken, imagine this happening on a few hundred blogs.
Another reason for which this approach is impractical is the fact that interpreting the content from blogs is, for the time being, a task performed by humans, therefore an expensive task. You cannot monitor all the blogs on the web for Dell problems, the cost is prohibitive. The fact that Dave Winer got some attention from Dell would probably mean that he is, to a certain extent, a valid media channel that gets monitored by their marketing deparment (just like ZDNet, PC Magazine, etc… are monitored).

]]> By: Michael Caulfield http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-456 Michael Caulfield Thu, 01 Feb 2007 20:16:15 +0000 http://blog.jonudell.net/2007/02/01/high-tech-pr-in-the-age-of-blogs-part-4/#comment-456 Funny, I just this morning presented some Web PR advice to my department. Since it was Powerpoint, one of my slides was this slightly pretentious (yet hopefully meaningful) list: 1. Talk in your own voice 2. Engage with the World 3. Embrace the fishbowl 4. Create compelling content, not compelling cases Points 1 & 4 are really relevant here. It's important when the paratroopers descend that they don't talk in the "voice of the institution". It should be talking developer to developer, and the institution has to deal with the fact the developers speak more frankly than the PR bullhorn. (And of course, always say who you are, and never astroturf). The 4th point is that if I know you're an interested party, I don't want an argument. I'm not interested in the case you can make for using Infopath server, or why my situation is unusual. I want a link to a document that might clarify my problem, or a snippet of a workaround. Or to be told that what I'm doing is impossible. Funny, I just this morning presented some Web PR advice to my department. Since it was Powerpoint, one of my slides was this slightly pretentious (yet hopefully meaningful) list:

1. Talk in your own voice
2. Engage with the World
3. Embrace the fishbowl
4. Create compelling content, not compelling cases

Points 1 & 4 are really relevant here. It’s important when the paratroopers descend that they don’t talk in the “voice of the institution”. It should be talking developer to developer, and the institution has to deal with the fact the developers speak more frankly than the PR bullhorn. (And of course, always say who you are, and never astroturf).

The 4th point is that if I know you’re an interested party, I don’t want an argument. I’m not interested in the case you can make for using Infopath server, or why my situation is unusual. I want a link to a document that might clarify my problem, or a snippet of a workaround. Or to be told that what I’m doing is impossible.

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